Simple and Effective Way to identify the method that works well for Search Engine Optimization is by tracking the website ranking high for your potential keyword. Since the pages were ranking at the top then they must have some good quality and it must pass the search engine ranking factors as well. Every tool is unique and they will give you some extra information on a particular thing. We ClickDo SEO Professionals will use the dedicated software for each and every individual requirement with site analysis and tracking.
Important Softwares for SEO Professionals
#1 SERP STAT
Serpstat provides some valuable information needed for the SEO professionals. In SERPSTAT, you can get some quality information like Keyword Research, Analytics of the Ranking, Competitor Research and recently they introduced few important things like backlink analysis and keyword ranking.
It helps the SEO professionals to collect the details to analyse the competitor and to track the ranking of current business as well. Using this you can choose the potential keywords for your business and it helps you a lot in choosing the potential keyword for your business.
#2 Screaming Frog SEO Spider
Screaming Frog SEO Spider is helpful to crawl and analyse the small as well as very large websites. It is also called as On-Site SEO tools because using this tool you can find the broken links on your website. Another most important use of this software is to identify the duplicate content present on your website.
It is available for free with limited features and you can purchase a license to access the advanced features as well. They even providing unlimited crawling and free technical support in the upgraded version.
#3 SEM Rush
SEM Rush helps more with organic analysis when compared to other software and tools. SEO professionals will look to handle it well to SEO Audit the site. Using this you can find the competitors best keyword and also you can identify who is your competitor and for what they ranking for.
Identifying the competitors will help the professionals to make the site more perfect than how the competitors are. Identify the right things and go positive with your website.
Majestic is the powerful Off Page analysis tool using which you can track the competitor backlink in a huge volume. It will have every information about the backlinks like when it started and is it live or not. So by tracking the backlink profile of the competitors, you can build some strong links to your website as well.
Also at the same time, you can also track the backlinks of your domains. Sometimes you may get the paid links from someone and it may influence more in your rankings. During that time, it is very much important to monitor using the tools like this.