Investing in the UK has never been more accessible, thanks to a variety of investment and trading apps that cater to both novice and experienced investors. These apps offer a range of features, from commission-free trading to advanced analytics and robo-advisors for automated investment.
By 2024, it is anticipated that the Robo-Advisors market in the United Kingdom would have US$26,230.00 million in assets under administration. These assets are predicted to expand at a 7.76% annual rate (CAGR 2024–2027), which would bring their estimated total value to US$32,820.00 million by 2027.
Discover the 10 best investment apps rated by users that offer Robo advisor services as a solution for a more controlled and automated online trading experience.
Make sure you research any investment app’s terms and conditions first before you sign up and invest your money. You should also make sure you fully understand what happens with your money, so read these Robo investment need-to-knows.
Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The list below has been arranged according to the customer reviews on the App Store, from higher to lower.
1. Hargreaves Lansdown
Website: https://www.hl.co.uk/
Rating: 4.7 out of 5 with 55K reviews on App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – 0.45% – 0% (Funds), 0.45% (Shares – max £45/year)
- Minimum ISA Deposit – £100 lump sum or £25 per month
Hargreaves Lansdown is the UK’s largest direct-to-investor investment platform, managing around £120 billion for over 1.7 million clients. It offers a wide range of investment options, including ISAs, SIPPs, funds, investment trusts, and ETFs. Users benefit from expert research, investment tools, and ready-made portfolios.
Recently, Hargreaves Lansdown introduced a new feature that allows investors to automate their savings and investments, making it easier to build wealth consistently over time. Additionally, the platform provides personalised investment ideas and insights to help users make informed decisions.
Key Features:
- Pick a ready-made portfolio
- Manage via the website, app, or phone
- The services include Stocks and Shares ISA, Lifetime ISA, Junior ISA, Fund and Share Account, and SIPP.
Social presence:
2. Plum
Website: https://withplum.com/
Rating: 4.7 out of 5 with 52.4K reviews on App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee for the site/app – It charges a monthly subscription fee
- ranging from £2.99 to £9.99 per month; you get the first month free.
- Stock trading on Plum is commission-free (other charges may apply).
- Minimum ISA Deposit – £25
Plum is a UK money management and investment app that helps you manage your money and build an investment portfolio. With Plum, you can invest in up to 21 funds and over 3,000 UK and overseas stocks. Plum also offers ethical or ESG investment options for those who want to invest in line with their values.
The Plum app empowers you to invest your spare change by rounding up your card transactions to the nearest pound and investing the difference on your behalf. For example, if you spend £1.20 on a snack, Plum will invest 80p for you. The app also calculates how much you can afford to set aside and invests it automatically once a week.
Key Features:
- Low hassle, passive investment income.
- It’s an affordable and easy way to invest in multiple stocks and shares.
- It does the management for you.
- Choose the area of investment that interests you and the app does the rest.
Social presence:
3. Interactive Investor
Website: https://www.ii.co.uk/
Rating: 4.4 out of 5 with 16.6k reviews on App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee for the site/app – £120 – £240
- Minimum ISA Deposit – £25
Interactive Investor is a leading UK investment platform known for its flat-fee structure, making it cost-effective for investors. It offers a wide range of investment options, including UK and overseas shares, funds, investment trusts, and ETFs, with around 40,000 investments available. Users benefit from a free trade every month, allowing them to buy or sell investments without additional costs.
Recently, Interactive Investor has launched a new prize draw, giving users the chance to win £100,000 by opening an account and meeting certain criteria. This initiative aims to attract more investors and enhance user engagement.
Key Features:
- Free to top up your ISA each month
- No trading fees with its regular investing service
- Several ready-made funds and expert ideas where the investor can choose the needed funds.
- Interactive Investor’s products include Trading Account, Stocks and Shares ISA, SIPP, and Junior ISA.
Social presence:
4. IG – Online Trading Platform
Website: https://www.ig.com/en/trading-platforms
Rating: 4.7 out of 5 with 2.7K reviews on the App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – £24 per quarter/£96 per year
- Minimum ISA Deposit – £50
IG is a FTSE 250 company with over 300,000 clients in 17 countries. Its flat platform fee may appeal to investors with higher-value portfolios, while no platform fee is charged for investors making 12 trades in a year. However, the platform fee may be expensive for occasional traders with lower-value portfolios.
It offers frequent traders one of the lower share trading fees of £3 for UK shares (and no fee for US shares). However, occasional traders will be charged a higher trading fee of £8 and £10 for UK and US shares respectively.
Key Features:
- Advanced charting and functionality on the app
- Flat platform fee (free for frequent traders)
- Low trading fee for frequent traders of UK and US shares
- One of widest ranges of investments
Social presence:
- Twitter: 49 Followers
- LinkedIn: 701 Followers
- Facebook: 123 K Followers
- Instagram: 7.8 K Followers
- YouTube: 46 subscribers
5. Wealthify
Website: https://www.wealthify.com/
Rating: 4.4 out of 5 with 2.5K reviews on App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – 0.6%
- Minimum ISA Deposit – £1
A prominent UK-based robo-advisor, aims to make investing straightforward and accessible for everyone. Founded in 2016, Wealthify has quickly gained recognition for its user-friendly platform and commitment to simplifying the investment process. The company offers a range of investment plans tailored to different risk levels and preferences, including ethical investment options.
Wealthify’s approach, involving expert management of investments, suits those who prefer not to get involved in detailed investment decision-making. The platform’s recent enhancements, including new interactive tools and a stronger educational component, further solidify its position as a reliable and user-centric robo-advisor.
Key Features:
- Easy-to-use interface
- Goal-based investing
- Ethical investment options
- Regulated by the FCA
- Strong data security measures
Social presence:
- Twitter: 15.4 K Followers
- LinkedIn: 10 K Followers
- Facebook: 2.8 K Followers
- Instagram: 7.8 K Followers
6. Moneyfarm
Website: https://www.moneyfarm.com/uk/
Rating: 4.6 out of 5 with 1.8K reviews on the App Store.
Pricing:
- Platform Type – Robo Advisor
- Annual Platform Fee – 0.75% – 0.35%
- Minimum ISA Deposit – £500
Providing a personalised investment plan this site has seven globally diversified risk-rated portfolios, including ethical investments. The team behind this company makes sure your portfolio is well managed upon the risks that you wish to take. The portfolio would contain investments all around the world.
Moneyfarm’s products include Stocks and Shares ISA, General Investment Account, and Personal Pension. Environmental, Social, and Governance (ESG)
investment style to its portfolios.
Key Features:
- Benefit from free and personalised digital financial advice from Moneyfarm’s investment consultants
- You can chat, phone, email, or meet your consultant in person.
Social presence:
7. InvestEngine
Website: https://investengine.com/
Rating: 4.9 out of 5 with 1.5K reviews on the App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – Free – 0.25%
- Minimum ISA Deposit – £100
InvestEngine is a UK investment platform providing ready-made and commission-free DIY investments. Users can invest in ETFs through a Stocks and Shares ISA, personal account, or business account. With InvestEngine, there are If you choose the DIY Portfolio, you can invest in ETFs commission-free.
Recently, InvestEngine has introduced new features to enhance user experience. These include a portfolio look-through feature that provides detailed insights into the companies, sectors, and regions included in your investments. Additionally, the platform now offers a Savings Plan option, allowing users to automate their investments on a weekly, fortnightly, or monthly basis.
Key Features:
- Ready-made and commission-free DIY investments.
- No setup fees, dealing fees, ISA fees, or withdrawal fees.
- Promo: £50 welcome bonus. Terms and conditions apply.
Social presence:
8. AJ Bell – Dealing Account
Website: https://www.ajbell.co.uk/dealing-account
Rating: 4.7 out of 5 with 1.5K reviews on the App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee for the site/app – shares 0.25% (capped at £42 per year), funds 0.25% (up to £250,000), 0.10% (£250,000-£500,000), no charge (£500,000+)
- Minimum ISA Deposit – £25
AJ Bell is a FTSE 250 company with over 490,000 clients. It charges mid-range share trading fees and also charges for buying funds. However, its platform fee is at the lower end of the mainstream providers and is capped for shares. It also has a mid-range foreign exchange fee of 0.75% (up to £10,000).
AJ Bell also has a low-cost share trading app called Dodl. It charges no share trading fees and an annual platform fee of 0.15% (with a minimum of £1 per month) but offers only a limited selection of investments, including 50 shares from the FTSE 350. Overall, AJ Bell tends to be a good all-rounder, offering a mid-range platform fee, simple app and excellent customer support, however, share trading fees could mount up for regular traders.
Key Features:
- Simple-to-use app
- One of lower platform fees
- Option of low-cost Dodl account
- Wide range of investments
- Wide range of account types
Social presence:
- Twitter: 6.6k Followers
- LinkedIn: 48 K Followers
- Facebook: 7.8 K Followers
- YouTube: 4.7K subscribers
9. eToro
Website: https://www.etoro.com/
Rating: 4.5 out of 5 with 29 reviews on the App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – No Charges, trading fee: no charge. (Other fees apply).
- Minimum ISA Deposit – US $50
Best social investing platform. The company offers robo-advice services through its “Smart Portfolios” which are designed to help investors in creating diversified portfolios. The app is designed to be simple but has a mixed rating on app stores.
The app offers extensive advanced charting options, together with comprehensive company information and analysis. It offers a filtered stream of both company-specific news and comments from the community forum. Shares and ETFs can be filtered using various criteria, such as most popular and risers and fallers. Overall, eToro is likely to appeal to investors wanting a trading app with powerful functionality, and trading in US, rather than UK, shares.
Key Features:
- Simple-to-use app
- Advanced charting and functionality
- No trading or platform fees (other fees apply)
- Social and copy-trading
- Option of fractional shares
Social presence:
- Twitter: 337k Followers
- LinkedIn: 100 K Followers
- Facebook: 2.4 M Followers
- Instagram: 130k Followers
- YouTube: 83.9K subscribers
10. Nutmeg
Website: https://www.nutmeg.com/
Rating: 4.4 out of 5 with 7 reviews on the App Store.
Pricing:
- Platform Type – Investment Platform
- Annual Platform Fee – £120 – £240
- Minimum ISA Deposit – £100
This site provides an investment place only for exchange-traded funds (ETF) hence those who are looking for places to add their portfolio to this site won’t be able to do so. A minimum investment of 5000 Euros is needed if the amount is less than the same, the investor needs to commit to a monthly debit of 100 Euros.
The site is hugely used in the UK, and it follows a strict policy thus safeguarding its users. You can easily withdraw the money whenever you want. It is perfect for those who want
to start and take the first steps in the trading world.
Key Features:
- Great track record over the past 5-7 years.
- Great reputation in the UK.
- Fees start from 0.75% for balances of sub-£100,000.
Social presence:
- Twitter: 20.7 K Followers
- LinkedIn: 28 K Followers
- Facebook: 28 K Followers
- Instagram: 7.1 K Followers
Conclusion
Now you know about the latest 10 top-rated robo investment platforms with their individual features and offerings. But just like all apps, it is important to read all the disclaimers before investing your money as its value can go up and down.
If you want us to add a suggestion here based on your experience, please get in touch with us!
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- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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