Top 14 Free Photo & Video Editing Software Tools for Influencers and Marketers

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    While we can’t seem to stop ourselves from scrolling through innumerable gorgeous cinematographies on media platforms and streaming services, the hunt for the most visually pleasing videos continues to be a popular pastime. Here are free photo and video editing software tools for influencers and marketers.

    As a result, the hottest influencers and marketers are constantly striving to generate content that shines brighter than the rest of the world and blooms the fruits of their vision.

    So, here are some handy software tools that can help you promote your marketing content more effectively and easily to build your brand.

    Disclaimer: The information shared in this post was correct at the time of publication but may be subject to change. The below list has been prepared according to the number and score of the customer reviews from higher to lower.

    Check out these 14 leading photo and video editing platforms to help you flourish with your blogs, social media, marketing, and everything else you want to do on the World Wide Web.

    1. Canva


    Canva, the ever-expanding platform for digital creatives, appears to be everyone’s favourite due to its extensive features and simple tools. This software caters to everyone from Instagram influencers to YouTube vloggers with no effort. It’s also compatible with your phone because it’s an internet service; however, you’ll have to download a free app to use it.

    The interface is simple to use, and it aids in the creation of videos in the same way that PowerPoint does. It also includes a large royalty-free image and video library, as well as numerous tutorials and templates, so it can be used across many platforms. Although many of its attractive features are accessible for a monthly fee ranging from 9.95 US dollars for single users to 30 US dollars for large businesses, it considers itself budget-friendly.

    Pricing: Canva offers a free plan allowing users to design independently or with others at no cost. Canva Pro provides access to premium content and advanced design tools for £99.99 per year per person. For team collaboration and brand scaling, Canva for Teams is available at £260 per year for the first 5 people.

    Rating & Reviews: 4.8 out of 5 stars with 15.9M reviews on Google Play.

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    2. KineMaster


    KineMaster is a prominent photo and video editing software renowned for its versatility and user-friendly interface. With a vast array of editing tools and features, including multi-layer support, real-time video and audio effects, and precise editing controls, KineMaster empowers users to create high-quality content with ease.

    As a top choice for influencers and marketers, KineMaster offers unparalleled flexibility and functionality. Its advanced editing capabilities allow for seamless integration of text, graphics, and effects, enabling users to produce professional-grade videos tailored to their specific needs. Moreover, KineMaster’s compatibility with various devices and platforms, coupled with its affordable pricing plans, makes it an ideal solution for businesses and individuals looking to enhance their online presence and engage with their audience through visually compelling content. Whether creating promotional videos, tutorials, or social media posts, KineMaster provides the tools and resources necessary to captivate audiences and drive results.

    Pricing: KineMaster is available for free in App Store and Play Store, with various in-app purchase options: Premium (Monthly) at £5.99, Premium (Annual) at £39.99, KineMaster’s Premium (Monthly) at £10.49, and KineMaster’s Premium (Annual) at £122.99.

    Rating & Reviews: 4.3 out of 5 stars with 5.71M reviews in Google Play.

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    3. inshot – Video Editor


    InShot offers powerful video and photo editing tools with professional features. Users can trim, split, and merge videos, add music, text, stickers, and various effects like Glitch and Old TV. With no time limits, it allows for flexible video editing and conversion to any desired length. Additionally, it provides options to adjust video speed, apply transitions, and create photo slideshows with music.

    InShot stands out as a top choice for influencers and marketers due to its comprehensive editing capabilities and ease of use. It offers a wide range of features, including music integration, text overlay, and customizable filters, allowing users to create engaging content for platforms like Instagram, YouTube, and TikTok. Its ability to export videos in high-definition and share them directly to social media platforms makes it a convenient and efficient tool for content creators looking to enhance their online presence.

    Pricing: InShot is a free software offering various in-app purchases, including InShot Pro – Monthly for £3.99, InShot Pro – Yearly for £14.99, Remove ads for £3.99, InShot Pro – Lifetime for £39.99, Transition pack – Power for £3.99, Video Effect – FORM Pack for £1.99, Filter pack – CINEMA for £1.99, Filter pack – SKIN for £1.99, Filter pack – FILM for £1.99, and Filter pack – CREATE for £1.99.

    Rating & Reviews: 4.8 out of 5 stars with a 2M rating in the App Store.

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    4. VlogNow (VN)


    VN Video Editor, popularly abbreviated as “VN Video Editor Maker VlogNow,” is a digital video weapon for modifying video content on your IOS or Android smartphone, tablet, or desktop computer. The service is free to employ with no watermarks or other prohibitions and is exceptionally beneficial for several video editing operations. It has numerous video and image guidance, a continuous draft save capability, a full-screen preview window, and the capacity to utilise your original files.

    Text effects, subtitle effects, multiple font styles, and adjustable material length are some of the many possibilities available. Custom export settings, support for 4K and 60fps, and the ability to save and export low-resolution videos. It’s also effortless to get prepared with, especially when it comes to rearranging and basic editing, specialised editing, which can be undertaken in just a few minutes.

    Pricing: The software is free to use, with the option to unlock special features through in-app purchases.

    Rating & Reviews: 4.5 out of 5 stars with 2.95M reviews in Google Play.

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    5. Filmora


    Filmora, a leading photo and video editing software, offers a user-friendly interface with a wide array of features. Users can effortlessly create professional-looking videos with its intuitive editing tools, including cutting, trimming, and adding effects. With its extensive library of royalty-free music, sound effects, and overlays, Filmora provides ample resources for enhancing creativity.

    As a top choice for influencers and marketers, Filmora stands out for its versatility and accessibility. It caters to various skill levels, from beginners to experienced editors, with its straightforward editing process and customizable templates. With features like green screen effects and motion tracking, users can produce engaging content suitable for social media platforms like Instagram and YouTube. Its ability to export videos in high-resolution formats ensures that content maintains quality across different platforms, making it an indispensable tool for those looking to create impactful visuals for their audience.

    Pricing: Filmora is available for free, but if you want to get most of it, there’s a quarterly Plan at £24.99/qr, an annual Plan at £40.99/year and a Perpetual Plan at £65.99.

    Rating & Reviews: 4.6 out of 5 stars with a 941K rating in Google Play.

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    6. Shotcut


    Shotcut video editing software for Windows is among the most popular YouTubers and is an entirely composed program that allows users to edit their videos. It is free and has all of the functionality of any editing program.

    It’s also intuitive and, for the most part, has a simple UI. Transitions, cuts, keyframing, and other basic shifts and effects may be included along with titles, effects, and other elements with just a few taps you can use many components like dragging and dropping which makes it simple to use.

    What makes it even more different is that, contrary to the other free packages, Shotcut also works with computers that are not that powerful, and it is one of the best free software that is available.

    Pricing: Shotcut is a free software.

    Rating & Reviews: 4.7 out of stars with 226K reviews on Google Play.

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    7. Adobe Premiere Pro


    The Premiere Pro will analyse your video and reframe your images, attempting to retain faces or both hands in the frame as much as practicable. The outcomes, as always, will be determined by how well their algorithms comprehend your plot. If anything goes awry, you can manually adjust the frames by pinpointing the automatic keyframes and replacing them with something which fits brilliantly.

    Without modifying any equipment, all of your resources can be linked between projects within the Production. “Cross Project Referencing” is the term for this. Not only will this spare you effort, but it will also shrink the size of your project files, rendering items easier to manage. This application may be used for anything from YouTube videos to feature films. Indeed, it’s even more significant since it is part of the Creative Cloud ecosystem, which lets you connect to a boatload of other compatible products like After Effects for compositing and Audition for audio processing.

    Pricing: The Adobe Premiere Pro is available with a free trial, starting at £21.98/month.

    Rating & Reviews: 4.6 out of 5 stars with 118.9K ratings on the App Store.

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    8. iMovie


    This software is based on its reputation rather than its merits. If you want to be more creative, iMovie lets you apply 30 different video filters and 20 different audio filters to your clips – but only one of each per clip. Your video’s speed can also be modified in iMovie. iMovie, despite its shortcomings, has almost everything you need to make a short video. The only drawback is that the software is only compatible with macOS and Apple devices.

    With a streamlined yet adaptable editing chronology and a refined variety of effects, teaser templates assist you in creating funky videos with no editing expertise. If you are more proficient with video editing, then iMovie is the preferred place to choose when undertaking a project, but you can’t switch between project types. Other than that, it’s a great deal.

    Pricing: iMovie is a free video editing software.

    Rating & Reviews: 4.1 out of 5 stars with 146.6K ratings on the App Store.

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    9. Blender


    Responsive design is becoming extremely prevalent. People are dependent less on professional developers to get desired results and unleash their creative sides. They desire a modest video editor with a plethora of different features for this aim. And if that editor transpires to be free, it’s the perfect accessory. Naturally, Blender video editor is at the top of the agenda when it comes to transparent, free, and specialised video editing software.

    It’s an entirely composed 3D animation toolkit with modelling, rendering, motion detection, as well as other functionalities. Blender, as a multimedia editor, provides a myriad of technologies such as live preview, transitions, tempo management, adjustment layers, effects, histogram projections, and so on. It provides synchronising, waveform visualisation, scrubbing, and audio blending capabilities in the audio portion. It features 32 spaces for audio tracks, video clips, and photos to be added.

    Pricing: Blender is a free software.

    Rating & Reviews: 4.7 out of 5 stars with 923 reviews on GetApp.

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    10. Biteable


    Biteable, a renowned photo and video editing software, offers a plethora of features tailored for influencers and marketers. With its easy-to-use interface and extensive library of templates, users can create captivating videos and animations in minutes. Biteable provides flexibility with its drag-and-drop functionality, allowing for seamless customization of visuals, text, and audio elements.

    As a top choice for influencers and marketers, Biteable excels in its ability to streamline the content creation process. Its diverse range of templates and styles cater to various industries and niches, enabling users to produce professional-looking videos for social media, websites, and presentations. Moreover, Biteable’s affordability and accessibility make it an attractive option for businesses of all sizes, empowering them to enhance their online presence and engage with their audience effectively through compelling visual content.

    Pricing: You can avail a free trial for 7 days. And under the Pro tier, users get 1 Publisher for £49 per month, billed yearly. Opting for the Premium tier, users receive 3 Publishers for £99 per month, billed yearly. For businesses with custom requirements, you need to contact them for pricing details.

    Rating & Reviews: 4 out of 5 stars with 1102 reviews in TrustPilot.

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    11. OpenShot


    OpenShot is a fantastic video editor. One of its finest advantages is its ability to segregate audio from clips in an imported and loaded clip. Given that it is free, it performs admirably and compares competitively with similar apps, including premium ones. Its general performance is good, however, the processor you use seems to contribute. We give this one a heartfelt thumbs-up as well!

    Additionally, it showcases the whole video creation process on a tiny platform and allows for fast access to multiple streams. OpenShot features a unique teaser panel that enables you to see what you’re focusing on. The system allows us to synchronise clips on every record to create continuous videos, making it an ideal choice!

    Pricing: OpenShot is a free software.

    Rating & Reviews: 4.3 out of 5 stars with 171 reviews on GetApp.

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    12. Lumen5


    With the lumen5 platform, entrepreneurship is now all about you. Its simple parameters and excellent automatic functions result in a unique and entertaining video editing service. It’s also a Web-based video processing service with a large library of royalty-free media, as well as outstanding automatic functions and encouraging beta features.

    Although the interface’s only drawback is the absence of audio and image editing tools, it’s still a great platform for quickly editing videos. Of course, the free version has limits; exports are limited to 720p (the Premium and Business levels export to 1080p), but you still get access to the Standard Library (where Lumen5 gets the majority of its images and photographs) and popular themes. The Getty picture collection is also available to paid users.

    Pricing: Lumen5 doesn’t offer GBP pricing so you need to choose from Basic at $19 per month billed yearly for simple unbranded videos, Starter at $59 per month billed yearly (saving 25%) for individual content creators, or Professional at $149 per month billed yearly (saving 25%) for professional video storytellers. Enterprise pricing is customised for video marketing teams. Also, a lifetime free option is available, where the editing features are limited.

    Rating & Reviews: 4.6 out of 5 stars with 18 reviews on Google.

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    13. Lightworks


    Lightworks is a relatively robust professional video editing software that comes with a slew of sophisticated phones that will make your footage flash. It’s efficient and versatile, and after you’ve gotten assimilated to its distinctive methodology, you’ll find it remarkably simple to use. It is perhaps the most comprehensive free video editor obtainable, modernising cinematography by making expensive tools accessible to anyone.

    It features ergonomic abilities and real-world effects, and it’s also free to use at home. Grasping Lightworks’ formidable framework will take some time, as you might anticipate. This isn’t just a Windows Movie Maker successor; its competent roots are apparent in the UI, which incorporates jargon from the video production realm. This also features preloaded profiles that encourage you to seamlessly download your project in the right sequence for your detested video platform.

    Pricing: Lightworks offers three pricing tiers: Free for beginners or those wishing to try it out indefinitely at £0 per month, Create for editors seeking advanced features and flexibility priced at £4.40 per month, and Pro for professionals seeking comprehensive tools and maximum versatility at £8.79 per month.

    Rating & Reviews: 4.2 out of 5 stars with 34 reviews on GetApp.

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    14. Hitfilm Express


    HitFilm Express has an unsurpassed budget and a model performance that makes you wonder whether you should employ any other freemium web app. The additional best tool for your video operations is an appealing Premium quality system for free with a Wonderful collection of distance learning and Frequent updates, as well as incredibly expandable (upon a subscription). Its High hardware requirements and the steep learning curve have been the only minimal interface concerns one might encounter.

    Comprehensive cutting tools, sound, and video processors, layered and disguising, blending tools, green screen keying, and 360 video capabilities are just a few of its bedrock defining characteristics. The UI is comparable to other similar systems, except for a component for exportable curation and a timeline for organising it. Of course, certain tools are in various places, but this isn’t going to stymie your progression – certainly not for prolonged.

    Pricing: For beginners in content creation, the free version is available. Social media content creators may find the Creator plan suitable, priced at £7.99 per month when billed yearly or £12.99 when billed monthly. Advanced video creators can opt for the Pro plan, priced at £12.99 per month when billed yearly or £19.99 when billed monthly.

    Rating & Reviews: 4.1 out of 5 stars with 16 reviews on GetApp.

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    Along with these top choices, Final Cut Pro X, Video Maker for Windows, Nero Video, Corel VideoStudio, and Pinnacle Studio are all excellent alternatives to consider for editing your creative content, but each has its own set of limitations.

    Most systems require a lot of practice to get accustomed to therefore, endurance is vital when it comes to photo and video editing. As a result, it is essential to go through the instructions provided by these top platforms or by instructors to make your marketing projects run more smoothly. If you share screen recordings online, you can also use the listed tools or search for more alternatives.

    If you want us to add a suggestion here based on your experience, please get in touch with us!

    Author Profile

    Manuela Willbold
    Manuela WillboldOnline Media & PR Strategist
    Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.

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