5 Things to Know About Visual Marketing6th May 2019
In the present era, competition has never been tougher and the margin for error has never been this slimmer. So, modern-day companies always demand tools, to provide them an edge above their competitors. This is fulfilled by VISUAL MARKETING. Although it is no secret, that visual marketing has now become an important aspect of every company who wants to survive in today’s cut-throat competition.
Now before we put our foot forward in the industry, let us know in detail what it is.
What is Visual Marketing?
Visual marketing is the potential use of images, colors, videos, signs, and symbols to get potential customers attracted towards your products and services.
Before moving further, we should also know what makes it so important. We know that visual marketing is about displaying images to get to potential customers. Studies have shown that customers process visuals at a rate 60,000 times faster than that of text.
Let us now come to the core, that in the first place, made you read this article. Here is a list of 5 things that you must know about Visual Marketing
- Visual design is part of your brand.
We all know that a brand has many aspects. The visual aspect is a part of it. From the visual aspect, the brand mark, logo and other visuals are targeted. It is not a separate entity. It is a combination of color, design, font, graphics, texture, and depth that should evoke an emotion related to your product.
This provides the benefit of instant communication. Also, it helps people who are not educated enough. As discussed earlier they process very quickly, so companies should be very careful in their marketing and use them in a way that presents the best picture of the product in front of society.
2. Your marketing campaign needs visual guidelines.
Guidelines are extremely important in a marketing campaign. They become even more important if your marketing campaign involves visual display. It is important as it outlines not only the designs, images, graphics but also how to use them, where to display them and when to display them. After all, the human brain forms its first impression in 50 milliseconds and you can’t afford to lose them.
Brand guidelines also at the same time, ensure that a customer receives the same information from different sources. This shows that the image of the brand is consistent, and reliable which ultimately reflects that the brand’s product is also consistent.
3. Don’t crowd your marketing campaign.
You must have heard of the proverb, too many cooks spoil the broth. This is applicable here also, but in a different way. This here means not to overload your marketing campaign with a lot of information. It is natural that you want to share as much information as much possible, but it is equally important to be selective, with your content. Social media is the prime space where we generally lose sight and crowd the platform.
Customers are looking for easy sources of helpful information and not being picky with your information will be a big mistake. So be selective and create eye-catching visuals for your next marketing campaign.
4. All marketing needs to be measured.
As discussed above, visual marketing is also a form or way of marketing the product. So it somewhere shares some similarities with the other methods or procedures. One of them being, its need to be measured. If you’re a student of marketing or keen in this field, you must have heard of the proverb, “what gets measured, gets done.”
Measuring does not only include your usage of resources in the field. All the more important is how people respond to it and turn up to it. Actually, that is the major part. You must know which strategies evoke the best out of customers to increase their gains.
- Sometimes change is necessary — but be cautious.
One should keep changing to adapt. This might sometimes involve breaking your brand guidelines and move into a different sphere. But at the same time, it should be taken care that the existing customers are not left unsatisfied. Losing existing customers is a big mess. So, this calls for being careful while making these changes.
Too much change is also bad. It makes the brand difficult to be recognized. It causes misconceptions and this might just backfire the brand itself.
Finally, I have just one last message that while preparing visuals for visual marketing, keep in mind that the first impression is the last impression! Make sure they are good.